If it had been a SNAKE it would have bit me!!

I discovered something this week that I didn't know while doing this weeks assignment. I kept searching for video marketing and kept getting tips on how to improve my youtube page if I decided to market, but it wasn't exactly what I was looking for. Sure, the information was useful, and I must say that if I did want to go "viral," I at least know how to. 

I searched twitter, google, youtube, and for the first time ever while I was on youtube I searched for anything that would have Pre-roll ads and could not find one!! I seriously couldn't believe it. I wanted to utilize at least one for my assignment and observe how successful they have been by using video marketing. What did hit me was that no matter what I searched the ads were always on the top of any search. I didn't need to look any further than what was on top. 

What I did find odd that no matter what I searched-  music, movies, or products, the same ads were on the top of every search. How IRONIC!!! I'm not sure if I'm late on this information, but I thought it was relevant to what we have been talking about in class these past few weeks, and also what the guest speaker was saying about buying media. I wonder how much each of those Ads had to pay to be on every search. 

It was interesting to see ads like "19 Kids and Counting on TLC," "The Order:1886" by Playstation, and "Bojack Horseman- Netflix." Its funny, sometimes the answer is just in font of us. 

http://youtu.be/i1eJMig5Ik4#aid=P-ztEZcbBn0

http://youtu.be/NedZT-tIBLA#aid=P8cZxgvdAGA

http://youtu.be/rMUVOmL_tRE

Its a Mobile-Web Affair

Hey Everyone! So, over the weekend I stumbled on an awesome tweet, Mobile Matters When It Comes to Website Design by eB2B_mobile. They are an awesome source of information when it comes to the mobile industry and keeping up with the latest trends, do and don'ts, who's making it happen, or how to.

 

I thought this article was relevant to our class because it is something we are learning about, and I believe Adrienne said the first or second week, "If you're not on mobile, you don't exist." This is sooooo true and I know from experience by searching some of my favorite brands and discovering that they don't even have an app. Its a pain to try and look at whole website via Safari if you have a iPhone and I can't imagine how bad it would be from other cell phone providers. 

To sum up the article, according to WebPageFX web browsing will likely be the next top used Internet platform, with more than 5.9 billion mobile phone users and thousands adding every minute. Mobile web users account for 20% of all web traffic, and that number seems to be increasing at a high pace. Websites that are not on board with mobile strategies lose traffic to all mobile users, according to Software Developers India. They have studied the growth in companies who update their mobile presence and have seen a high ranking due to their mobile engagement. According to Google Ads Blog, "Building a separate mobile site allows for the ability to design specifically for mobile user needs and quick site creation."

Although there are challenges to the mobile platform, such as mobile users who are typically on the go, and a mobile device has about one-tenth as many pixels as a regular screen, according to Orbit Media Studios, its important to keep the site quick and easy to access. 

This article will give key factors on what to consider when going mobile and WebPageFX gives several questions to consider also. 

https://exploreb2b.com/articles/mobile-matters-when-it-comes-to-website-design

https://twitter.com/eB2B_Mobile

You've got SNAILS…

According to Media Post: Email Marketing daily, 45% of Marketers use for Customer Service Communications: Lionbridge Technologies.

Marketing via email allows companies to engage with their customers and communicate product news. They also state that, "The 2014 Global Email Survey also revealed that more than 45 percent of marketers use emails for customer service communications and 58 percent use email to share thought leadership research." 

I stumbled on this information via email from my Twitter Account and I thought that it was interesting like always that they would send me a highlighted topic about emails itself. Media Post is a company I subscribe to which keeps me updated on current topics within the Advertising/ Marketing arena. Love it!! In their words, MediaPost is the one source for advertising and marketing professionals looking for the most comprehensive industry coverage. If you have a Twitter and are not interested in excessive emails but care to see small captions of current topics within your industry, subscribe to MediaPost, BrandRepublic, 4A's, AAF National, Adrants, Adweek, the list goes on…

http://www.mediapost.com/publications/article/231928/australia-post-warns-customers-about-spam-email-ou.html

https://twitter.com/Adweek

https://twitter.com/adage

https://twitter.com/4As

https://twitter.com/MediaPost