Before the present day ads we see in-between video games, there were Static advertisements which were unchanging and consisted of virtual billboards, as they call it, a product placement. The first example was in the 1978 computer game Adventureland by Scott Adams, who created an advertisement for his next upcoming game Pirate Adventure. This eventually sparked a trend throughout other video games in the 80's and 90's. Cross promotion came into effect in 2002 when the South Beach Beverage Company (SoBe) paid Ubisoft Entertainment to the main character in Tom Clancy's Splinter Cell: Double Agent reach for a SoBe drink when he got thirsty. They had hope that games would do the same as the character.
Dynamic Advertising now allows in-game advertising to be more interesting and entertaining especially with today's ad campaigns. Agencies can tailor the ads to geographic location or time of day. It allows flexibility for time-critical campaigns, such as movies or product launches. Dynamic Ads don't have to be hard-coded into the game by programmers, and advertisers no longer need to formulate and insert messages months in advance.
In Advergaming the games usually feature a company's product and refers to the practice of using a video game to advertise a product. Jupiter Media Metrix Research suggest that 50 percent of recipients who receive an advergame will play in for an average of 25 minutes.
This site is an awesome source to see what was and is the current trend(s) in advertising via video games. See what also sparked due to video game ads on the site. "Games provide inspiration for companies to develop new products. In 2010, Chrysler Group LLC began selling a limited edition 2011 Jeep Wrangler Call of Duty: Black Ops model based on the Activion Blizzard, Inc.'s popular video game by the same name."
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